Solutions

Do you know your customers and what is important to them? Are organizational issues preventing you from realizing full marketing effectiveness? Does your technology strategy align to your business goals?

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We optimize prospect and customer interactions through a combination of analytics, derived insight, database technologies and cross-channel strategies. Our unique approach blends high-level strategy with hands-on implementation expertise. Quaero offers a number of unique programs designed to help you transform customer data into customer intelligence, and customer intelligence into customer engagement.

Marketing Opportunity Roadmap

What are your best opportunities for improvement – short-term, mid-term, long-term? And, where should you focus first?

Our Marketing Opportunity Roadmap will tell you. Based on a thorough analysis of your marketing ecosystem, the roadmap’s findings serve as the basis for all of your marketing planning, execution and measurement. The roadmap isn’t necessarily a precursor to our other solutions – but a powerful way to see the big-picture and make fundamental improvements to your total marketing effort.

Receive a multi-dimensional opportunity roadmap, a complete analysis of your current parameters, based on proven methodology:

Leverage customer insights to drive informed, quantifiable investment planning decisions; identify your optimal multi-channel marketing strategy.

  • Market opportunities
  • Key business drivers
  • Budget constraints
  • Assessments of current marketing and media performance
  • Industry research

Plan and align your unique marketing efforts around the key elements of customer engagement marketing:

  • A holistic approach that includes customer lifecycle, media mix optimization, integrated communications and interaction channels
  • Segmentation strategies for evolving to a value-based, behavior-driven one-to one model
  • Knowledge of behaviors that build customer value
  • Customer interactions that deepen engagements and span all communication channels
  • Key performance indicators that align with cross channel metrics, buying behaviors and interaction points

Enhance and expand analytical capabilities for customer segmentation, profiling, valuation, modeling and migration analyses.

Map out your current and future-state marketing ecosystem including programs, media mix, lifecycle and metrics.

Customer Engagement

How can you engage with today’s sophisticated customers, and take full advantage of the opportunities offered by a complex, multi-channel marketing system?

With our Customer Engagement Solution, you can optimize prospect and customer engagement. You’ll deliver a coordinated and consistent customer experience across all communication touchpoints – inbound and out; online and off.

  • Gain a complete picture of customer interactions across all touchpoints to see where breakdowns occur and opportunities exist
  • Get a thorough assessment of your current marketing environment, plus defined future state visions and gap analysis
  • Know the impact of spend across channels, products, brands, marketing and media.
  • Receive a fully-integrated cross-channel marketing plan and accompanying customer contact strategy, based on insights and improvements, that includes standardized KPIs
  • Take advantage of a structured assessment methodology that gives you immediately useful and relevant deliverables:
    • Program Assessment
    • Multichannel Scorecard
    • Competitive Landscape
  • Extend your current customer strategy services into a cross-channel solution that encompasses:
    • Customer Touchpoint Mapping
    • Segmentation
    • Modeling
  • Receive a complete marketing plan, marketing mix plan, and action plan

Customer Lifecycle

Who are your most valuable customers? Are you communicating with them in a strategic way to retain them, and drive additional purchases?

Turn prospects and new customers into long-term, high-value customers with our Customer Lifecycle Solution.

More than a consulting engagement, this solution taps the expertise of Quaero and our parent company, CSG, to deliver an integrated, end-to-end marketing solution. You’ll identify and grow your base of valuable customers, and treat them consistently and systematically in a way that will maximize your revenues.

  • Enact trigger-based programs to drive the frequency of interactions for the most optimal engagement
  • Retain your best customers and drive growth of your existing customer base
  • Improve lifetime value by maximizing revenues from existing customers
  • Use analytic services and marketing planning to implement fully integrated, multi-channel programs and campaigns, seamlessly executed from conception through delivery
  • Establish success metrics that align cross-channel metrics and interaction points with buying behaviors, then drive in-market optimizations and identify future opportunities

Marketing Operations

Are your most-talented people working on the highest-value tasks? Are there barriers in place that impede overall performance – and how can you break through them?

Our Marketing Operations Solution can help you:

Create a more agile, more automated, best-practices-driven marketing organization, ideally poised to support customer engagement marketing.

  • Eliminate organizational and process barriers, break down silos and implement a cross-disciplinary, fully integrated approach
  • Focus on the highest-value, highest priority tasks
  • Support your team’s efforts with transparent decision-making processes and streamlined workflows
  • Ensure roles are clearly defined and staffed with the right skill sets, and enable ongoing learning
  • Use automation to:
    • Maximize efficiency and throughput
    • Dynamically balance workload
    • Assure the work delivered meets quality standards
    • Minimize executional and compliance risk.
  • Establish performance metrics that align with business goals, and mechanisms that drive continuous process improvement

QuaeroCare™

Could you use more marketing/technology staff than you can hire? Need temporary experts for handling peak seasons? Would you like to ensure maximum return from your marketing platform investment? Or, are you looking for expert training, or help desk support?

Through QuaeroCare, you can meld our expertise in customer engagement marketing with your own in-house efforts. We’re a Platinum Unica Partner, and are also expert with Neolane and other systems. We’ll work side-by-side with your staff for knowledge transfer, offload assignments or critical campaigns, deliver formalized training, or provide on-call assistance.

What can you do with QuaeroCare?

  • Reduce staffing pressures
  • Accelerate ‘ramp-ups’
  • Ensure successful adoption of tools and processes
  • Improve end-user support
  • Use more of your marketing platform’s capabilities
  • Meet peak campaign demands
  • Reduce support costs
  • Increase marketing agility

QuaeroCare outsourced services include:

Design and Build

  • Complete campaign and flowchart design
  • Application of schedules and triggers
  • Development of custom macros
  • Report development
  • Creation of reusable components
  • Support for adoption of new systems

Staff Augmentation

  • Additional staff resources during deployment and ‘ramp-up’
  • Expanded capabilities during peak times
  • Audit, execution and monitoring of existing campaigns
  • Support for marketing initiatives
  • Highly qualified temporary personnel for filling gaps

Help Desk

  • Remote end-user support
  • Troubleshooting, how-to’s, incident-specific training
  • Industry-leading expertise when needed

Training

  • Education and mentoring of your team
  • Remote web-based courses
  • On-site customized courses
  • Reusable training materials