Advertisers have more options than ever for how and where to spend their ad and marketing dollars. If you're a media company, how do you get them to spend more with you?
The simple answer is to offer more – more intelligent advertising that can deliver better results. Quaero’s solutions for media companies provide you with a competitive advantage by harvesting and analyzing all the available data about your viewers, readers or listeners, then creating highly segmented, targeted advertising packages and marketing strategies that deliver more for your ad buyers--more focus, more relevance, more results.
Whether you're a broadcast media enterprise or a digital business, Quaero's Solutions for Media Companies will help you turn your data into a competitive edge.
Take advantage of Quaero’s AdVantage™ Platform
We call our proven combination of data management, technology, reporting analytic expertise, and data visualization the AdVantage Platform. It's one solution that can be scaled up or down to meet your media company's dynamic needs.
- Leverage Quaero's industry-leading experience in customer intelligence and analytics to see deeper into your data, and offer your ad buyers a better value
- Claim your share of the growing digital ad spend through sophisticated segmentation and ad packaging
- Consolidate your ad campaign activity across the campaign lifecycle
- Streamline your ad sales process efficiency and lower TCO
- Enable comprehensive operational reporting
- Ad server and web analytics vendor independent – you own the data and are not tied to a specific vendor or vendors
Media Solutions for Ad Sales & Operations
Want to improve your ad sales performance and results? Quaero provides a full range of services that include data, analytic and technical solutions for increasing your ad sales opportunities and lowering your TCO.
Our targeted ad packages, with full reporting and analytics, will let you fine-tune your media offerings to reach your best ad buyers, at price points that maximize your profits and keep your buyers satisfied. Plus, our advanced BI solutions will help you and your management stay on top of forecasting, key sales trends and finances.
Targeted Ad Packages
Premium ad packages let you target by demographics, geography, interest and affinity, with custom or on-demand segments by or across channels.
- Sell your audience, not just content
- Drive incremental revenue and reduce dependency on third-party ad networks and exchanges
- Reduce or eliminate ROS/ remnant inventory and stabilize sales seasonality
Our premium advertiser reporting package gives you everything you need to monitor your targeted ad packages, support new sales and boost CPMs. You get cross-platform and audience value analyses, with easy-to-digest campaign performance reports that highlight ad performance along various dimensions, such as:
- Proprietary or third-party segments
- Time of day/Day of week
- Location on site
- Content categories
Robust inventory forecasting, management, and optimization generate more return on your investment while minimizing waste. You can utilize audience insight and traffic behavior to identify targeted marketing and navigational opportunities to adjust site sections and grow traffic to high value viewers. When combined with user segmentation, this gives you a powerful tool for optimizing advertiser revenue.
Media Solutions for Marketing
Boost your total active regular viewers through advanced data collection and analytic strategies.
With Quaero's audience modeling and analytics, you'll gain deep insights into your customers by leveraging segmentation, propensity, customer value, and cross-platform usage. You'll be able to optimize the programs you have, and create new, more valuable paid product and audience value capture programs.
ValueBoost for Audience Analytics
Our ValueBoost package combines data, technology and Quaero's own expertise to create insights and programs that drive ongoing audience value. You get industry-leading audience, segmentation and affinity modeling, and performance reporting. Quaero can also provide program development and management services to supplement your own capabilities, including:
- Marketing roadmaps that define needs and prioritize activities
- Customer engagement strategies
- Planning and Program execution
- Improved content subscription and revenue
- Multichannel campaign creation, tracking and continuous improvement (e.g., email, mobile, social)
- Cross-platform user experiences with personalization
Analytics for Personalized Message Management
Reach your prospects and customers with highly targeted, personalized messaging based on Quaero's advanced analytics. You’ll be able to drive intelligent, personalized customer interactions,, from acknowledging a recent purchase to making purchase suggestions based on that person's interests and the purchases made by similar customers. Incentives to elicit response can be based on varied attributes, including profitability, churn risk, propensity to purchase, location, and peak vs. off-peak times.
Optimized Contact Strategies
Use customer insights to develop highly effective contact strategies and business rules for each of your segments. Based on customer activities and responses, we’ll help you develop behavioral pathing and optimization that yields the greatest value from every segment. And, as an ongoing iterative process, your contact strategies will become more refined and productive over time, constantly optimizing your return on marketing investment.