Capabilities
A commitment to the concept of engagement is just the beginning. You need a partner with the capabilities to help you optimize all of your marketing campaigns, and maximize the lifetime value of your customers.
When it comes to customer engagement, what does your success boil down to? Customer intelligence, resources, technology, expertise.
That’s why so many organizations turn to CSG’s Quaero.
As your customer engagement agency, Quaero can help you increase customer value with our unique combination of marketing knowledge, analytics and insight, and technological prowess. Quaero will help you tap the full value of your most significant asset — the prospects and customers who drive your revenue. We accomplish this through insight-driven interactions that engage customers at each and every touchpoint.
Strategy & Planning
We believe the best place to start is with a comprehensive Customer Strategy — one that leverages both online and offline customer data.
Our Strategy & Planning services are designed to help you retain and grow your most valuable customers, while simultaneously acquiring new customers that “look like” them. Our strategies can help you improve the overall customer experience at every touchpoint to increase customer value and profitability.
Our approach puts the customer first — literally — while giving you the tools to measurably increase customer value:
- Customer & Marketing Strategy
- Investment Planning & Roadmaps
- Customer Experience Management
- Data Collection Strategy
- Channel & Program Planning
- Process & Organizational Alignment
Analytics
With analytics, data becomes insight that drives your business.
We hear from so many clients that they have too much data, but no way to put that data to work in a meaningful — or profitable — way. Without analytics, data is just data. With analytics, data becomes insight that drives your business.
At CSG’s Quaero, we move data and analytics from the "back room" to the front lines of marketing, as our analytic experts work directly with you to improve marketing performance. With our combination of data analysts, statisticians, customer strategists and business intelligence experts, we fashion the analytics solution you need to understand your customer behaviors and preferences — and turn that understanding into bottom line results.
- Predictive Models
- Segmentation & Profiling Systems
- Customer Value Modeling
- Media Mix Modeling
Marketing & Media
How do you balance customer media preferences with your need for measurable results?
How do you effectively — and efficiently — engage customers in today’s fragmented, multichannel marketing environment? How do you balance customer media preferences with your need for measurable results?
CSG’s Quaero can help you uncover the right media mix and successfully acquire new customers, engage current customers, improve the customer experience, and increase customer value.
We are a full-service agency, offering you support, knowledge and expert capabilities — all the way from marketing program inception through to results analysis and learning that optimizes future campaigns.
- Program Management
- Media Services
- Creative
- Production
- Measurement & Analysis
- Testing & Optimization Schemes
Technology & Data
Customer data drives customer insight, which drives customer engagement.
You can’t engage customers if your marketing databases are antiquated. You need an up-to-date data management approach that bridges the online and offline information of today's marketplace.
Our team delivers superior database, data mart and marketing automation services, on time, on budget without sapping your internal IT resources. We understand complex and simple database and application requirements and know how to deliver effective, extensible systems that stand up to your rigorous demands.
CSG’s Quaero is the premier provider of marketing database solutions. We implement and optimize the performance of industry-leading marketing automation technologies, database platforms, OLAP/Reporting, BI, ETL and data mining tools.
We are a SAS70/SSAE16 certified organization.
Our data services include:
- Customer Data Management
- Marketing Automation
- Hosted Solutions
- BI & Reporting Tools
Digital
Your customers are living in a digital world.
At CSG’s Quaero, we combine marketing experience with technological expertise to help you fully leverage electronic media. Our online analytics capabilities are unsurpassed, enabling you to engage customers across today’s most effective digital channels.
Whether you’re looking for strategic direction, in-depth analysis, seamless implementation, or a soup-to-nuts expert partner, Quaero has the capabilities you need:
- Digital Program Strategy
- Online Analytics
- Interaction Design
- Architecture Development
- Emerging Media
- Search
- Mobile
