Resources: White Papers
Showing all White Papers resources
White Paper: Developing an Analytically Driven, Integrated Online and Offline Customer Interaction Optimization Solution
Aug 3 2009
Are you using online data to enhance your offline retention efforts? Do you enhance your offline analytics with online behavioral data to increase messaging relevance and
revenue? Do you leverage your offline customer data and insights to maximize online revenue?
White Paper: Increasing Customer Value Through Online Data Integration and Predictive Analytics
Aug 3 2009
Can you identify the online behavior of your most profitable customers to improve your acquisition campaigns? Can you enrich your customer profiles with online behavioral data to increase loyalty and retention? Can you leverage the purchase information from your retail stores to cross sell on
your Web site?
Thought Leader Report: The Importance of the Customer Experience in a Down Economy
Mar 4 2009
Eighteen international contributors were asked to independently address a critical issue facing businesses today: The Importance of the Customer Experience in a Down Economy. Each contribution offers expert insights, observations and advice and when looked at as a whole reveal five seminal themes that will help business leaders succeed in these difficult times.
White Paper: Marketing in a Tough Economy
Jan 26 2009
Spend more time on the keys to success - strategy & planning - and less time on what is, too often, the hard labor of campaign execution.