Resources: Webinars

Webinar Replay: Customer Intelligence in Action: 5 Steps to Growing Customer Value

Nov 30 2011

In this webinar, Forrester Research Senior Analyst Fatemeh Khatibloo and Quaero's Niall Budds discuss issues surrounding the complex customer intelligence landscape in today's data driven economy.

Webinar Replay: 4 Key Steps to Smarter B2B Marketing: think Like a Database Marketer

Jun 24 2011

We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. But are you throwing precious budget dollars out the window and missing opportunities to drive customer value with effective, targeted programs that hit the right people at the right time via the appropriate channel?

Keys to Marketing Automation Success and Where to Start

Feb 21 2011

According to IDC, "Not implementing a marketing automation solution may be the ultimate career limiting move for today's marketers."

As marketing professionals, we need to shift our thinking; rather than focusing on today's campaign we should maximize our marketing dollars by implementing strategic cross-channel programs within a marketing automation system that is backed by targeted data.