Resources: White Papers

• Making Sense of Digital Media Technology

  Options, Challenges and Possibilities for the Digital Marketer
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• The Cable Customer of the Future: More Autonomous, Mobile and Personalized

  This new white paper from CSG International outlines the three key trends that will dramatically change the cable industry over the next five years and discusses how those trends could impact the customer experience.
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• White Paper: Developing an Analytically Driven, Integrated Online and Offline Customer Interaction Optimization Solution

  Are you using online data to enhance your offline retention efforts? Do you enhance your offline analytics with online behavioral data to increase messaging relevance and
  revenue? Do you leverage your offline customer data and insights to maximize online revenue?
  
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• White Paper: Increasing Customer Value Through Online Data Integration and Predictive Analytics

  Can you identify the online behavior of your most profitable customers to improve your acquisition campaigns? Can you enrich your customer profiles with online behavioral data to increase loyalty and retention? Can you leverage the purchase information from your retail stores to cross sell on
  your Web site?
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• Thought Leader Report: The Importance of the Customer Experience in a Down Economy

  Eighteen international contributors were asked to independently address a critical issue facing businesses today: The Importance of the Customer Experience in a Down Economy. Each contribution offers expert insights, observations and advice and when looked at as a whole reveal five seminal themes that will help business leaders succeed in these difficult times.
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• White Paper: Marketing in a Tough Economy

  Spend more time on the keys to success - strategy & planning - and less time on what is, too often, the hard labor of campaign execution.
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