Resources: Articles

• "The DMP Challenge for Publishers" - Digiday

  In this article, Quaero's John Strabley discusses the various challenges for Publishers created by the growth of Data Management Platforms. The article was originally published in Digiday.
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• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore

  Written by: Michelle Boockoff-Bajdek
  Featured in MarketingProfs
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• Article: Driving Marketing Success for B-to-B Organizations

  Marketers are smart, creative and critical to the success of their respective organizations. No marketer would dispute these claims. But do they really know the impact of their initiatives? In days past, it was difficult, if not impossible, to effectively quantify their efforts. But in today’s business environment, data and technology allow marketing teams to maintain visibility through the entire prospect life cycle. This should create a feedback loop that results in optimized results.
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• Staying Up-to-Date on Data Technology

  Customer relationship management, or CRM, has evolved into a sophisticated approach to customer communications. Particularly with the advent of social CRM, companies can now track and monitor specific customer behavior to inform segmentation and customization of marketing messages for more sophisticated customer intelligence.
  
  Our three expert CRM column contributors provide tips and advice about the latest trends and best practices in the CRM space, from social marketing features to proven processes and tactics used by marketers to maximize customer communication strategy and give brands a road map for success.
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• "Ten Things You Can Learn from Your CRM System" - Internet.com

  Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don't) to who your best customers are to which products are the most or least profitable. But what do business owners have to say?
  
  To find out if CRM systems really deliver on what they promise, eCRM Guide spoke with dozens of business owners and managers.
  
  
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• Maximize Long-Term Customer Value with Customer Marketing

  Customer marketing focuses on maximizing long term customer value in order to drive revenue and profit growth. It does this by enhancing the customer experience and engaging customers appropriately based on customer insights that are generated by analyzing customer attitudes and behaviors across channels. Customer marketing should be the hub of your digital marketing framework.
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