Keys to Marketing Automation Success and Where to Start
Resource Category:
Webinars
According to IDC, "Not implementing a marketing automation solution may be the ultimate career limiting move for today's marketers."
As marketing professionals, we need to shift our thinking; rather than focusing on today's campaign we should maximize our marketing dollars by implementing strategic cross-channel programs within a marketing automation system that is backed by targeted data.
Join Quaero, a CSG Solution; Neolane; and our guest speaker, IDC's CMO Advisory Service Research Manager, Gerry Murray, for this informative webinar.
You will learn best practices for:
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Standardizing your customer data
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Deploying Marketing Automation
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KPIs for marketing and sales to ensure alignment, visibility and data integrity
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Integrating data, workflows, and governance across the whole "response to revenue cycle"
