Video: John Kosner, ESPN Digital Media
Resource Category:
Video
Unleash Your Organization to Serve Empowered Customers
Featured speaker John Kosner, ESPN's Senior Vice President and General Manager, Digital Media discusses:
- What steps ESPN and Quaero took to innovate and improve the fan experience across multiple platforms
- What impact these efforts have had on growing their active fan base, engagement and value
- How ESPN and Quaero leverage their data to develop new products, deliver targeted as sales solutions, improve marketing efforts, and support personalization
- How ESPN is changing the industry currency with a new metric called “total time”
