Webinar: Get Ready for the Turnaround - Make the Right Marketing Investment Choices
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With a hopeful eye on an economic turnaround, marketers are beginning to think about the capabilities that will be most critical to helping them accelerate recovery. And, while a tough economy dramatically increases the number and complexity of choices marketers face, it is also a catalyst for innovation.
So how do you, as a marketer, get started? By adopting a systematic roadmap approach that helps you sort through the maze of choices as you prioritize your marketing capability, campaign and program investments. That may initially mean a focus on organization, analytics, measurement, process, or technology, or a combination of several. The key is being able to assess where your needs are greatest and to focus on those areas.
During the presentation, you will learn how to:
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Define the marketing roadmap and the Six Dimensions of Marketing Performance that serve as the foundation
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Identify the critical components of a marketing roadmap and how to get started
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Talk about how to use the roadmap as the basis for a business case and plan for sustainable improvement.
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Share real-world examples of companies that have parlayed this roadmap approach into marketing ROI
