Webinar: Driving Customer Acquisition and Activation Through Multi-Channel Customer Interaction
Click here to view Webinar replay.
Join AMA, Quaero and CSG's Interactive Messaging Group for a live case study presentation that outlines how a global leader in diagnostic medical devices has utilized automation to cut costs while maintaining a positive customer engagement experience.
In the wake of the economic downturn and slow recovery, marketing organizations are tasked with cutting costs while maintaining a positive customer experience. Without the appropriate strategy, these imperatives can be detrimental to customer satisfaction and loyalty.
In this webinar, learn how this medical device company is now able to:
- Implement a multi channel approach to their marketing efforts that also enables the companyto recognize cost savings
- Empower customers with convenient self-service options while boosting customer satisfaction
- Optimize call center resources and reduce costs by driving higher automation and self-service rates via Interactive Voice Response (IVR)
Speakers:
Ann M. Cannon, Vice President, CSG Interactive Messaging
Gina LeMay, Director of Client Management, Quaero
Jen Smith, Moderator, American Marketing Association
