Resources
CSG’s Quaero employs some of the best thought leaders in the industry. Through our ongoing research, we analyze and explain critical marketing issues, identify technology solutions, and define proven, analytics-driven programs to focus marketing efforts and increase customer value.
In the past ten years, we have published a wide range of articles and white papers on emerging trends.
Showing resources: 1–25 of 33
e-Book: Putting Customer Intelligence to Smart Use
Dec 5 2011
Businesses today face an overwhelming amount of customer data. This can lead to massive inefficiencies, or it can open the door to tremendous opportunity. In this new e-Book, "Putting Customer Intelligence to Smart Use: 5 Steps to Growing Customer Value," Quaero addresses these issues, and outlines the steps needed to begin deriving actionable insight to increase the value of all customer segments.
Webinar Replay: Customer Intelligence in Action: 5 Steps to Growing Customer Value
Nov 30 2011
In this webinar, Forrester Research Senior Analyst Fatemeh Khatibloo and Quaero's Niall Budds discuss issues surrounding the complex customer intelligence landscape in today's data driven economy.
The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore
Nov 14 2011
Written by: Michelle Boockoff-Bajdek
Featured in MarketingProfs
Article: Driving Marketing Success for B-to-B Organizations
Oct 7 2011
Marketers are smart, creative and critical to the success of their respective organizations. No marketer would dispute these claims. But do they really know the impact of their initiatives? In days past, it was difficult, if not impossible, to effectively quantify their efforts. But in today’s business environment, data and technology allow marketing teams to maintain visibility through the entire prospect life cycle. This should create a feedback loop that results in optimized results.
Staying Up-to-Date on Data Technology
Aug 1 2011
Customer relationship management, or CRM, has evolved into a sophisticated approach to customer communications. Particularly with the advent of social CRM, companies can now track and monitor specific customer behavior to inform segmentation and customization of marketing messages for more sophisticated customer intelligence.
Our three expert CRM column contributors provide tips and advice about the latest trends and best practices in the CRM space, from social marketing features to proven processes and tactics used by marketers to maximize customer communication strategy and give brands a road map for success.
CEA Video Series: Customer Value
Jul 29 2011
In this installment of the CEA Video Series, Quaero expert John Strabley whiteboards the concept of customer value. He discusses how Quaero is able to use data to help predict and increase future value of various customer segments.
Webinar Replay: 4 Key Steps to Smarter B2B Marketing: think Like a Database Marketer
Jun 24 2011
We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. But are you throwing precious budget dollars out the window and missing opportunities to drive customer value with effective, targeted programs that hit the right people at the right time via the appropriate channel?
CEA Video Series: Data & Data Services
May 16 2011
Matt Austin and Lisa Sousa discuss the impact of the CEA on Data & Data Services.
Forrester Research Case Study: ESPN Drives Fan Value Through Customer Intelligence
Mar 9 2011
Enjoy complimentary access to the Forrester case study, "ESPN Drives Fan Value Through Customer Intelligence." Written by Dave Frankland
Keys to Marketing Automation Success and Where to Start
Feb 21 2011
According to IDC, "Not implementing a marketing automation solution may be the ultimate career limiting move for today's marketers."
As marketing professionals, we need to shift our thinking; rather than focusing on today's campaign we should maximize our marketing dollars by implementing strategic cross-channel programs within a marketing automation system that is backed by targeted data.
"Ten Things You Can Learn from Your CRM System" - Internet.com
Feb 17 2011
Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don't) to who your best customers are to which products are the most or least profitable. But what do business owners have to say?
To find out if CRM systems really deliver on what they promise, eCRM Guide spoke with dozens of business owners and managers.
CEA Video Series: Introduction to the Customer Engagement Agency
Feb 8 2011
Naras Eechambadi, PhD, introduces the Customer Engagement Video Series.
Maximize Long-Term Customer Value with Customer Marketing
Feb 8 2011
Customer marketing focuses on maximizing long term customer value in order to drive revenue and profit growth. It does this by enhancing the customer experience and engaging customers appropriately based on customer insights that are generated by analyzing customer attitudes and behaviors across channels. Customer marketing should be the hub of your digital marketing framework.
Video: John Kosner, ESPN Digital Media
Jan 14 2011
View highlights from Forrester's Consumer Forum 2010
Webinar: Driving Customer Acquisition and Activation Through Multi-Channel Customer Interaction
Oct 4 2010
Replay Now Available
Video: CEA
Jun 17 2010
Quaero, a CSG Solution, is a leading Customer Engagement Agency - your one-stop shop for strategy, analytics, technology, marketing, and interactive services.
High Performance Marketing: Bringing Method to the Madness of Marketing
Feb 12 2010
Read the book Marketing Sherpa calls, "a much-needed advisory." In it, author Naras Eechambadi talks about the fundamental shift marketers are facing and provides the real-world tools, practices and techniques needed to drive performance in today's pressure-cooker environment.
Webinar: Drive Customer Loyalty and ROI through Customer Experience Management
Nov 10 2009
Replay Now Available
Webinar: Get Ready for the Turnaround - Make the Right Marketing Investment Choices
Oct 14 2009
Replay Now Available
Solution Overview: Marketing Performance Roadmap
Aug 18 2009
The Quaero Marketing Performance Roadmap is a comprehensive assessment of current marketing capabilities that leverages Quaero's deep marketing experience to diagnose challenges and build the business case for improvement.
White Paper: Increasing Customer Value Through Online Data Integration and Predictive Analytics
Aug 3 2009
Can you identify the online behavior of your most profitable customers to improve your acquisition campaigns? Can you enrich your customer profiles with online behavioral data to increase loyalty and retention? Can you leverage the purchase information from your retail stores to cross sell on
your Web site?
White Paper: Developing an Analytically Driven, Integrated Online and Offline Customer Interaction Optimization Solution
Aug 3 2009
Are you using online data to enhance your offline retention efforts? Do you enhance your offline analytics with online behavioral data to increase messaging relevance and
revenue? Do you leverage your offline customer data and insights to maximize online revenue?
Partnership Overview: Integrate Online & Offline Analytics with CSG's Quaero and Omniture
Jun 16 2009
Leverage integrated customer data and insights to maximize online revenue
Solution Overview: Accelerate Your Marketing Performance with Quaero, a CSG Solution
Jun 9 2009
Quaero is a leading marketing solutions provider with a simple but powerful focus: using customer insights and strategy to drive customer value and marketing ROI.