Resources

In the past ten years, we have published a wide range of articles and white papers on emerging trends.

CSG’s Quaero employs some of the best thought leaders in the industry. Through our ongoing research, we analyze and explain critical marketing issues, identify technology solutions, and define proven, analytics-driven programs to focus marketing efforts and increase customer value.

• The Cable Customer of the Future: More Autonomous, Mobile and Personalized

  This new white paper from CSG International outlines the three key trends that will dramatically change the cable industry over the next five years and discusses how those trends could impact the customer experience.
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• Solution Overview: Customer Value Management (CVM)

  Customer Value Management is a comprehensive solution designed for Communication Services Providers (CSPs).
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• Solution Overview: ValueWatcher

  The Customer Visualization Tool for the Rest of Us
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• Webinar Replay: Top Trends in Customer Intelligence: What's New and Why You Should Care

  In this webinar, Forrester Research Senior Analyst Fatemeh Khatibloo and Quaero's Michelle Boockoff-Bajdek discuss new research on customer intelligence and how it can drive corporate strategy moving forward.
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• Customer Intelligence Readiness Checklist

  Most firms that have built some some customer intelligence capabilities have yet to fully realize or even understand their benefits. At the most mature level, CI permeates an organization from its immediate efforts to its long-term strategic plans. This not only requires sponsorship at the executive level, but widespread recognition of CI as a valuable asset across the company. The questions and considerations in this checklist will help guide the assessment of your firm's readiness for sophisticated CI adoption.
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• e-Book: Putting Customer Intelligence to Smart Use

  Businesses today face an overwhelming amount of customer data. This can lead to massive inefficiencies, or it can open the door to tremendous opportunity. In this new e-Book, "Putting Customer Intelligence to Smart Use: 5 Steps to Growing Customer Value," Quaero addresses these issues, and outlines the steps needed to begin deriving actionable insight to increase the value of all customer segments.
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• Webinar Replay: Customer Intelligence in Action: 5 Steps to Growing Customer Value

  In this webinar, Forrester Research Senior Analyst Fatemeh Khatibloo and Quaero's Niall Budds discuss issues surrounding the complex customer intelligence landscape in today's data driven economy.
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• The Evolution of B2B Marketing: Why Generating Leads Isn't Enough Anymore

  Written by: Michelle Boockoff-Bajdek
  Featured in MarketingProfs
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• Article: Driving Marketing Success for B-to-B Organizations

  Marketers are smart, creative and critical to the success of their respective organizations. No marketer would dispute these claims. But do they really know the impact of their initiatives? In days past, it was difficult, if not impossible, to effectively quantify their efforts. But in today’s business environment, data and technology allow marketing teams to maintain visibility through the entire prospect life cycle. This should create a feedback loop that results in optimized results.
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• Staying Up-to-Date on Data Technology

  Customer relationship management, or CRM, has evolved into a sophisticated approach to customer communications. Particularly with the advent of social CRM, companies can now track and monitor specific customer behavior to inform segmentation and customization of marketing messages for more sophisticated customer intelligence.
  
  Our three expert CRM column contributors provide tips and advice about the latest trends and best practices in the CRM space, from social marketing features to proven processes and tactics used by marketers to maximize customer communication strategy and give brands a road map for success.
  
  
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• CEA Video Series: Customer Value

  In this installment of the CEA Video Series, Quaero expert John Strabley whiteboards the concept of customer value. He discusses how Quaero is able to use data to help predict and increase future value of various customer segments.
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• Webinar Replay: 4 Key Steps to Smarter B2B Marketing: think Like a Database Marketer

  We’ve all been there…diligently planning and executing Marketing campaigns to drive new opportunities and, ultimately, increase revenue. But are you throwing precious budget dollars out the window and missing opportunities to drive customer value with effective, targeted programs that hit the right people at the right time via the appropriate channel?
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• CEA Video Series: Data & Data Services

  Matt Austin and Lisa Sousa discuss the impact of the CEA on Data & Data Services.
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• Forrester Research Case Study: ESPN Drives Fan Value Through Customer Intelligence

  Enjoy complimentary access to the Forrester case study, "ESPN Drives Fan Value Through Customer Intelligence." Written by Dave Frankland
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• Keys to Marketing Automation Success and Where to Start

  According to IDC, "Not implementing a marketing automation solution may be the ultimate career limiting move for today's marketers."
  
  As marketing professionals, we need to shift our thinking; rather than focusing on today's campaign we should maximize our marketing dollars by implementing strategic cross-channel programs within a marketing automation system that is backed by targeted data.
  
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• "Ten Things You Can Learn from Your CRM System" - Internet.com

  Customer relationship management (CRM) vendors often claim that their software can do practically anything, from revealing which leads work (and which don't) to who your best customers are to which products are the most or least profitable. But what do business owners have to say?
  
  To find out if CRM systems really deliver on what they promise, eCRM Guide spoke with dozens of business owners and managers.
  
  
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• Maximize Long-Term Customer Value with Customer Marketing

  Customer marketing focuses on maximizing long term customer value in order to drive revenue and profit growth. It does this by enhancing the customer experience and engaging customers appropriately based on customer insights that are generated by analyzing customer attitudes and behaviors across channels. Customer marketing should be the hub of your digital marketing framework.
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• CEA Video Series: Introduction to the Customer Engagement Agency

  Naras Eechambadi, PhD, introduces the Customer Engagement Video Series.
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• Video: John Kosner, ESPN Digital Media

  View highlights from Forrester's Consumer Forum 2010
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• Webinar: Driving Customer Acquisition and Activation Through Multi-Channel Customer Interaction

  Replay Now Available
  
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• Video: CEA

  Quaero, a CSG Solution, is a leading Customer Engagement Agency - your one-stop shop for strategy, analytics, technology, marketing, and interactive services.
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• Webinar: Moments of Truth

  Replay Now Available
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• High Performance Marketing: Bringing Method to the Madness of Marketing

  Read the book Marketing Sherpa calls, "a much-needed advisory." In it, author Naras Eechambadi talks about the fundamental shift marketers are facing and provides the real-world tools, practices and techniques needed to drive performance in today's pressure-cooker environment.
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• Webinar: Drive Customer Loyalty and ROI through Customer Experience Management

  Replay Now Available
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• Webinar: Get Ready for the Turnaround - Make the Right Marketing Investment Choices

  Replay Now Available
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