Resources

In the past ten years, we have published a wide range of articles and white papers on emerging trends.

CSG’s Quaero employs some of the best thought leaders in the industry. Through our ongoing research, we analyze and explain critical marketing issues, identify technology solutions, and define proven, analytics-driven programs to focus marketing efforts and increase customer value.

• eBook: Intelligent Cross-Channel Response Attribution

  Today, customers are exposed to advertising everywhere— while listening to Pandora, browsing Facebook, on their smartphones when they are checking last night’s scores, and of course during their favorite TV shows. But how can marketers determine which channels are having an impact on sales? In this eBook, Quaero's Kevin Pedde outlines why intelligent cross-channel response attribution is important, and how it can be achieved.
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• Aligning with Customer Expectations: Practical Advice to Drive Marketing ROI

  Recently, Quaero's John Strabley spoke at an American Marketing Association (AMA) event along with our partner, Neolane. In the presentation, John outlines how customer expectations have evolved in recent years, how data is a competitive advantage for organizations, and provides a process for developing your own customer engagement roadmap!
  
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• "The DMP Challenge for Publishers" - Digiday

  In this article, Quaero's John Strabley discusses the various challenges for Publishers created by the growth of Data Management Platforms. The article was originally published in Digiday.
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• Making Sense of Digital Media Technology

  Options, Challenges and Possibilities for the Digital Marketer
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• Solution Overview: ValueWatcher

  The Customer Visualization Tool for the Rest of Us
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• Webinar Demonstration: ValueWatcher

  A webinar demonstration of ValueWatcher. 'The Customer Visualization Tool for the Rest of Us.'
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• Customer Success: World-Class Practices Drive Response Marketing

  Thomson West, the foremost provider of integrated information solutions to the American legal market, has embarked on a far-reaching initiative to strengthen customer relationships and value. These wider goals are reflected in the actions and accomplishments of the company’s Response Marketing Group.
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• Customer Success: Individual and Group Health Insurance Company

  Insurance Company Understands Customers, Crafts Roadmap for Success.
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• Customer Success: Realizing Cost Savings & Efficiency Gains

  A large pharmaceutical organization realizes both cost savings and efficiency gains through Marketing Resource Management (MRM).
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• Customer Success: Large Financial Institution

  A Unifying Marketing Strategy Enables Cross Channel Marketing for a Large Financial Institution.
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• Customer Success: Redefining Relationships for Marketing Insight

  With Detailed Marketing Audit, Process Mapping and Process Definition, BCBSIL Consumer Markets has better control of their marketing with Quaero,a CSG Solution.
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• Customer Success: Travel Organization Partners with Quaero

  A travel organization partners with CSG’s Quaero to improve customer insights, reduce costs, and deliver higher returns on marketing programs.
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• Customer Success: Interactive Media & Entertainment Company

  A leading multinational, interactive media and entertainment company sought to leverage its customer data to gain marketing insights, enhance targeting capabilities and improve online advertising effectiveness and revenue.
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• Customer Success: Driving Customer Acquisition & Retention

  A global leader in diagnostic medical devices significantly increased customer acquisition - from 2M to 3.5M records in three years - and generated tremendous cost savings with Quaero's database and IVR solutions.
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• Customer Success: Major Global Technology Company

  A Leading Technology Company gets a handle on customer intelligence and learns how to leverage this valuable information for long-term strategic advantage.
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• Customer Success: Fortune 500 Firm Improves Insight & Revenue

  A Financial Services firm improves customer insights and increases revenue by creating an integrated approach to customer value.
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• Customer Success: Life Sciences Company

  Life Sciences Company Retools End Customer Experience.
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• Customer Success: Telecom Firm Uses Real-time Analytics

  This major provider of call services uses real-time analytics to reduce bad debt and improve the customer experience.
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• Webinar Replay: Customer Contact Strategy - Beyond Just Marketing

  Join Quaero's Susan Connors and Neolane's Kristin Hambelton as they discuss how to build effective customer contact and fatigue management strategies that leverage all channels and touchpoints. You will learn how to provide relevance to your customers through each interaction.
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• The Cable Customer of the Future: More Autonomous, Mobile and Personalized

  This new white paper from CSG International outlines the three key trends that will dramatically change the cable industry over the next five years and discusses how those trends could impact the customer experience.
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• Solution Overview: Customer Value Management (CVM)

  Customer Value Management is a comprehensive solution designed for Communication Services Providers (CSPs).
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• Customer Intelligence Readiness Checklist

  Most firms that have built some some customer intelligence capabilities have yet to fully realize or even understand their benefits. At the most mature level, CI permeates an organization from its immediate efforts to its long-term strategic plans. This not only requires sponsorship at the executive level, but widespread recognition of CI as a valuable asset across the company. The questions and considerations in this checklist will help guide the assessment of your firm's readiness for sophisticated CI adoption.
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• Webinar Replay: Top Trends in Customer Intelligence: What's New and Why You Should Care

  In this webinar, Forrester Research Senior Analyst Fatemeh Khatibloo and Quaero's Michelle Boockoff-Bajdek discuss new research on customer intelligence and how it can drive corporate strategy moving forward.
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• e-Book: Putting Customer Intelligence to Smart Use

  Businesses today face an overwhelming amount of customer data. This can lead to massive inefficiencies, or it can open the door to tremendous opportunity. In this new e-Book, "Putting Customer Intelligence to Smart Use: 5 Steps to Growing Customer Value," Quaero addresses these issues, and outlines the steps needed to begin deriving actionable insight to increase the value of all customer segments.
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• Webinar Replay: Customer Intelligence in Action: 5 Steps to Growing Customer Value

  In this webinar, Forrester Research Senior Analyst Fatemeh Khatibloo and Quaero's Niall Budds discuss issues surrounding the complex customer intelligence landscape in today's data driven economy.
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