Knowledge

Quaero’s renowned thought leaders are also marketing practitioners; our years of hands-on work with clients have resulted in a knowledge base that includes insightful articles, case studies and white papers on multiple aspects of marketing, including Marketing Performance Management, the role of technology, analytics and much more. Infused with fresh thinking, these materials are on this website and free for your perusal.

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To learn more about Quaero CEO, Naras Eechambadi’s, book “High Performance Marketing: Bringing Method to the Madness of Marketing”, visit the website: http://www.high-performance-marketing.com/index.htm

New Articles

• CustomerThink:
  How Do You Curb Bad Debt? Real-Time Analytics Can Help You Gauge Credit-Worthiness Without Angering Sensitive Customers
• CustomerThink:
  Forget Page Views: Here's How to Get Your Most Valuable Customers Engaged With Your Web Site and Increase Your Bottom Line
• CustomerThink:
  Trade Your Antique Technology for Cloud Computing and Take the Customer Experience to New Heights
• Work Smarter:
  Smart marketers meet the challenge of delivering better results by investing in marketing performance capabilities.
• Quaero Online Analytics for Media Companies:
  Profile your visitors. Differentiate your media offerings. Increase your ad revenue.
• Quaero Online Analytics for Marketers:
  Leverage your online data and increase customer value and marketing ROI.
• Quaero Online Analytics: Increasing Customer Value Through
  Data Integration and Predictive Analytics
  by Manuel Martin, Vice President, Technology
  and Roman Lenzen, Vice President, Analytics, Quaero Corp.

Categories

Marketing Performance Management

Improving Marketing Performance Faster:
Introducing Quaero’s New Rapid Audit Services for Marketing Performance Management

Click on the links below to download our PDFs with valuable insights on
MARKETING PERFORMANCE MANAGEMENT.

• The Roots of Predictability Are in a New Generation of Marketing Metrics
• Predictability 2.0: Refining Your Householding Algorithm
• Predictability 2.0: The Core of Marketing Performance Management
• Customer Touch-Points: The Next Frontier for Growth
• Insurance Company Understands Customers, Crafts Roadmap for Success
• Marketing Budgets: Zero Sum Wins
• MARKETING PERFORMANCE MANAGEMENT :
  Breakthrough performance with quantifiable impact
• MARKETING PERFORMANCE MEASUREMENT :
  Achieving predictability of marketing impact
• MARKETING PERFORMANCE IMPROVEMENT :
  Optimizing performance to surpass your competition
• CUSTOMER EXPERIENCE MANAGEMENT :
  Understanding your organization from the customer’s point of view
• "TOUCH MAPPING" CAN BE KEY TO IMPROVING YOUR BEHAVIOR TOWARD YOUR CUSTOMERS :
  Recognizing and understanding a problem is half the battle. So why do so many people think they can actually improve customer experiences without doing that half of the work?
• MARKETING PERFORMANCE MANAGEMENT :
  The Case for Customer Experience Management
• The Six Dimensions of High Performance Marketing