CSG’s Quaero was a Silver Sponsor of the recent Forrester Marketing Forum in Orlando, Florida. If you attended the Forum, you’ll probably recognize these key themes:

Major Theme #1– Innovation Lives
Marketers should innovate now and leverage tools (like Forrester’s Accessible Innovation Risk Scorecard) to help them qualify and assess the risk of potential innovation. 

Major Theme #2 – Take Risks in a Down Economy
Case studies emphasized thinking things through, outlining expected outcomes – and potential pitfalls – and flawless execution. Key takeaway: make risk meaningful and manageable.

Forum Highlights: Innovative Marketing, Innovative Customers

Forrester's Christine Spivey Overby kicked off the conference, first reminiscing on how great innovation comes out of times of economic struggle. Her example, well suited to Forrester’s marketing conference in Orlando, was Walt Disney’s creative genius to develop an iconic entertainment franchise. She stressed that now is the time to do marketing differently by embracing innovation.

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How do the themes discussed at the Forrester Marketing Forum relate to your current challenges and opportunities?

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