HOW TO PRODUCE HIGH PERFORMANCE MARKETING DATABASES
Get your copy of Quaero’s new handbook on bridging the Marketing-IT gap for success
Quaero is pleased to offer a new resource for solving the Marketing-IT dilemma that accompanies database development: High Performance Marketing Databases: How to Marshal Your Marketing and IT Resources for Success, a new handbook by Steve Schultz, Quaero SVP, Client Relations.
With marketing databases, there is often a breakdown in communication between the Marketing department clamoring for its desperately needed database and the IT department that delivers what Marketing has asked for -- but finds that Marketing cannot or will not use it. The 14 insight-driven essays in the handbook cover “topics that have been known to cause the IT-Marketing relationship to break down” – and how to put both teams on the same page.
In each chapter, Schultz gives the common pitfalls of typical solutions and discusses “what Marketing means when it thinks about each of these topics. These vignettes reflect the experience and insight that you get with Quaero. Experience and insight that can dramatically improve the probability that your next Marketing/IT project will be a success—from both perspectives.”
Among the valuable topics inside:
- Would your company benefit from a marketing database?
- Three starting points for beginning database marketing infrastructure — and how to avoid the pitfalls with each.
- Best practices in marketing database design.
- The eight risks associated with all marketing database implementations — and how to mitigate them.
- Eight things to consider when deciding if marketing automation is right for you.
- How to choose the appropriate relationship marketing automation for your company in seven steps.
- Quantifiable benefits: help with building a business case for marketing technology investment.
Read the entire introduction by clicking here.
Click here to register for your complimentary copy of
How to Marshal Your Marketing and
IT Resources for Success
--
--
1930 Camden Road
Charlotte NC 28203
704.405.5050 or
877.570.2199 ext. 5050
--
Copyright 2006 Quaero.
To view this newsletter online, click here.
To view this newsletter in a PDF format, click here.
Quaero is a marketing and technology services company that provides unparalleled value to firms seeking improvement in the effectiveness of their marketing organization and technology investments. To find out more, visit our website at www.quaero.com.
We think you’ll find our hands on insight valuable to your marketing efforts. However, we understand that your time is limited. If you’d prefer not to receive Quaero’s newsletter, you can opt out now by clicking here.
|
