Based on what I observe with many of our clients these days, particularly the ones that are hurting the most, I wonder if, "Hard times bring forth innovation.” Clients in multiple industries seem more open to considering new ways of doing things, perhaps because the same old same old is simply not working anymore. Is it perhaps because they are so desperate, they will try anything? Having spent some time with senior marketing executives as well as general managers, I think the smart ones see an opportunity to actually use these hard times to implement ideas they have had for some time – so it may be a case of not letting a crisis go to waste. I have been very impressed by the fortitude and foresight displayed by some of our clients during these hard times.

Winning Budget Battles

Why is marketing the “obvious” cut? Budget has always been a battle for marketers, who struggle to both justify budget and manage budget.

Face it, budget is a scarce resource. Especially in tough economies. You’re competing with every other part of the organization for dollars.

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How is your marketing organization responding to the economy and preparing for the future? Innovation, improved tools and processes … or all of the above?

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