Blog: web site optimization
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Web Analytics is More Than Just a Reporting Tool
3/8/10Continue ReadingRecently I was on a keynote panel at the National Center for Database Marketing (NCDM). In response to a question from the audience, one of my co-panelists pooh-poohed the value of web analytics. He referred to it as just a fancy reporting mechanism for web activity with little relevance for marketing. I was a little surprised by the comment and was itching to make a rebuttal, but the moderator chose to take the conversation in a different direction. "Web analytics" is one of those terms that tends to be thrown around casually by folks seeking to impress others and can mean different things to different people (and mean nothing to most people).
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Web Analytics 101: The Power of the Click
2/20/09Continue ReadingConsumers are turning to the internet more and more to browse, research, and purchase goods and services. Setting up your website to capture consumer click data is a necessity in today's online marketplace. The data consumers leave behind is ideal for measuring and shaping your marketing initiatives while gaining additional insight into the consumer. Here are a few simple topics to help illustrate the power of the click.
