Blog: valuewatcher
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Customer Value Management - ValueWatcher
7/8/11Continue ReadingDuring the next few months, you'll hear (and see) me talk about ValueWatcher, a highly intuitive (and interactive) visualization application that puts customer data in the hands of business users to gain a better understanding of customers and glean insights in a self-sufficient manner.
Why? Because our clients have adopted and embraced this tool in ways we never imagined possible. While not a substitute for a campaign management or business intelligence application, ValueWatcher has become the perfect complement. It allows those individuals who are not power users - and have no desire to be - the ability to query their customer data quickly and easily.
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Customer Analytic Visualization
6/14/10Continue ReadingCustomer Analytics in many environments provides significant competitive advantages, which culminates in minimizing waste / costs while maximizing revenue. Many times one of the largest barriers in analytic adoption is the lack of understanding of the analytic outputs, which hinders the proper strategic application of the analytics - both short-term and long-term.
