Blog: user value

Showing blogs: 1–3 of 3

Prestige for Sale

Feb 24 2010

Ty Amad-Talylor, founder and CEO of FanFeedr (a real-time personalized sports feed), made the rounds last week with an article he wrote about the rise of prestige as an online monetization model.  Another damning article about the value of today's CPM, making the case to replace the ad model with alternate payment platforms based on some sense of social hierarchy.  But in reality, new mechanisms such as this also create yet another way to place relative value on a user that will ultimately translate into back into ad $.

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paidContent.debate

Dec 7 2009

The debate continues.  Or resurfaces, as the case may be.  Now that ad revenue is tanking again, content publishers are revisiting their model. This pendulum has been swinging for almost a decade. The answer is not admonishing the ad model.  And it certainly is not arbitrarily walling off content.  Access to premium content...stuff you can't get anywhere else...should be paid.  And paying for it doesn't necessarily mean your experience will be advertisement free.  Engaged users who pay for content are that much more valuable to advertisers. 

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Kill the CPM, not the messenger

Sep 25 2009

At the conclusion of Ad Week, Shelby Bonnie, former CEO of CNET and Chairman of the IAB, makes a bold statement. The CPM model is flawed. Now that Shelby is no longer beholden to his stockholders it's time to kill the CPM...before of course, it was almost time but not really because CNET was already in trouble and struggling to sell a whole bunch of new brand format ads to make the internet seem more like television and keep the CPM alive. While I actually don't disagree with his logic...especially the part about there being no natural constraint online as there is with tv, print, and radio causing impressions to be essentially meaningless these days...he offers no real solutions in his scathing assessment of this enormous industry crutch. 

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