Blog: unica affinium campaign
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Unica Campaign: How to Handle Errors Before Sending Lists to Vendors
9/6/11Continue ReadingAn integral step in executing an email marketing campaign for a leading marketing provider is sending out email lists to email vendors, like Cheetahmail, on a day to day basis. As a marketer, it is very typical of us to pull lists for our clients, sometimes adhoc. In many cases, we send files via SFTP to the email vendor who then sends the email out to the target audience. Now, this is a two-step process:
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IBM’s acquisition of Unica will have long-term benefits for clients
8/16/10Continue ReadingIBM purchased Unica Corporation late last week at a very significant premium - more than double Unica's closing price the previous day. IBM has been a partner and client of Unica and this purchase has long been rumored, so it was not entirely a surprise. The premium was eye catching in this market, particularly in light of Unica's financial performance this past year, but it was a small deal for IBM and, if they can leverage this asset through their bigger reach, it will have been well worth it.
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The Top Five Affinium Campaign Features: Optimize Marketing Campaigns
5/24/10Continue ReadingAs I just returned from this year’s Unica MIS, I have been thinking about my favorite features in Affinium Campaign. Picking my top 5 was not an easy task, as there are so many features you can take advantage of. I could literally list out 20 different features that can optimize your marketing campaigns.
In addition, I am not even scratching the surface on advanced customization that can be put in place in Campaign, and on the Campaign Server. Below I am listing out my top 5 features that you can take advantage of in Affinium Campaign to efficiently run your marketing campaigns. I plan on doing a separate blog entry for each one listed below, and will expand appropriately.
