Blog: unica
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Analytics: 2010 in review and 2011 predictions
1/11/11Continue ReadingNow that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011.
2010 in ReviewConsolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica, Netezza and Coremetrics. Overkill especially given IBM's purchase of SPSS in 2009? Maybe not given the heightened focus on online, big data and analytics.
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Make Room for Giants: The State of the Enterprise Marketing Management Space
8/24/10Continue ReadingThe Enterprise Marketing Management (EMM) industry continues to not only define what’s possible for marketers, but also helps them realize their vision for true multi-channel marketing. Interestingly enough, this niche technology category has become very attractive as of late to the major tech giants, including IBM, Oracle, SAP, and NCR, to name a few. I always felt it was a matter of time before consolidation fully took hold of this space – and it is certainly underway. It seems like only yesterday when companies like Unica, e.Piphany, SAS, Siebel Systems, Aprimo, Portrait, Metavante and a handful of other niche CRM software providers were blazing the trail during the dotcom bubble years.
The landscape has definitely changed, as most recently evidenced by the bevy of acquisitions (including IBM’s announcement of its acquisition of Unica last week) and the high rankings that Gartner and Forrester have for solutions from the likes of SAP, Oracle, Teradata, etc.
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IBM’s acquisition of Unica will have long-term benefits for clients
8/16/10Continue ReadingIBM purchased Unica Corporation late last week at a very significant premium - more than double Unica's closing price the previous day. IBM has been a partner and client of Unica and this purchase has long been rumored, so it was not entirely a surprise. The premium was eye catching in this market, particularly in light of Unica's financial performance this past year, but it was a small deal for IBM and, if they can leverage this asset through their bigger reach, it will have been well worth it.
