Blog: targeting

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Testing, Testing, Testing

Jan 4 2010

In this tough economic climate, all companies are trying to improve their overall bottom lines. How can online and digital marketing help with this? In a recent study from summer 2009, most companies stated that the No. 1 conversion relevant to them was sales, with sign-ups and registrations a close second. What are the key tactics to improve overall conversion on site?

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1.0 Tricks of the Trade in Unica V75 – How do I dynamically add a date stamp to my list files?

Sep 28 2009

Today's discussion will yield something that you can put to use right away with respect to your Unica V75 Campaign implementation. Have you wondered how to add a dynamic date stamp to your list file name using Unica Campaign? Let's say you want to create a list pull file with the date and time in the file name. Generating a daily file with the date stamp in the file name enables you to differentiate yesterday's file from today's file. Often your mail vendor will want to be able to differentiate today's file from yesterday's file as well. So it may be a requirement when working with 3rdparty vendors to include the date and time stamp in your file name. Using the date stamp in the file name enables both you and the vendor to differentiate files across multiple dates when this file is dropped off into a folder.

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Behavioral Targeting - Three Essential Links

Jun 29 2009

  1. Making ads more interesting (Google) -- Three months ago Google announced the launch of their version of behavioral targeting. It's called "interest-based advertising". Three important features of Google's approach are: transparency, choice, and control. Don't miss the Google Ads Preferences Manager, which willl show you the interest categories associated with your browser.
  2. Behavioral Targeting Legislation Hearings (DMNews) -- The US Congress is holding hearings to evaluate whether behavioral targeting ought to be regulated.
  3. Onsite Behavioral Targeting (Amadesa) -- Amadesa's behavioral targeting engine illustrates the current state of the art in online behavioral targeting for anonymous visitors.

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