Blog: social networking

Showing blogs: 1–4 of 4

Challenges with Mobile Marketing – Part 1

Apr 12 2010

In my previous blog I wrote about the growth in mobile channels and how it is interlinked with growth of social media. This growth presents a fantastic marketing opportunity. In this blog I will outline some of the challenges with mobile marketing.

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Requiem for the NCDM?

Dec 15 2009

I attended the recent NDCM (National Center for Database Marketing conference) in Las Vegas last week, after a gap of many years, the triggering event being the fact that I was on a keynote panel being moderated by David Frankland of Forrester Research.  Attending the event after this multi-year hiatus and, particularly,  on the tenth year anniversary of a keynote address I had given there after I had started Quaero in 1999, I was struck by the changes in the conference over the years.    It is, to state the obvious for those who have been attending for many years, much smaller than it used to be.   I would guess a fourth or even a fifth of the size that it was ten years ago.  When you consider the fact that there used to be two NCDMs a year at that time versus just one this year, that is quite a precipitous fall.  Given the revolutionary changes in marketing over the past ten years, one would have expected quite the opposite.    The NCDM has always been focused on the technology aspects of direct marketing and technology has been the driver behind many of the changes in marketing in recent years.   

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Social media strategy: Three lessons learned

Aug 6 2009

Here at Quaero, we've been slowly increasing our use of Web 2.0 tactics (e.g., blogs, social networking, social media) in an effort to improve our level of engagement with both current and prospective clients.  I hoped that you could benefit from reading about a few key lessons we've learned along the way:

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Everybody loves social networking

Apr 27 2009

Some facts from eMarketer study:

  • In Feb 2009, users averaged over 3 billion minutes on Facebook site.
  • They updated their status 15 million times and became "fans" of a particular company, brand, product or person 3.5 million times daily
  • US residents spent more time on Facebook than any other Website

These are staggering numbers and facts. Marketers and advertisers understand the opportunity and potential of social networking. However, the fundamental principles are a bit different in social networking marketing and advertising. The behavior and habits of social network users seems to be very different than traditional online users.

The more successful advertisers and marketers are using Social networking for brand awareness and building customer loyalty and increasing customer insights. The eMarketer study is a worthwhile read. Please use the link below.

http://www.emarketer.com/Article.aspx?id=1006996

 

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