Blog: social media lite
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Social Media "Lite" for CEOs
8/10/10Continue ReadingThis past spring, I attended the Forrester Marketing Forum out in LA and came away with some interesting insights, especially in the social media sphere.
George Colony, Forrester's CEO, delivered a keynote called, "The Social CEO," during which he discussed the involvement of senior corporate leaders in social media. Having worked at several small companies, this topic is quite near and dear to my heart. I have worked with CEOs who really believe in SM and others who do not. Frequently, even the "believers" who want to contribute don't seem to know how, when, how often, and where. Try though we may to guide and educate these leaders down the right path, I really believe that each must find his/her own way, own style, own tools of choice.
