Blog: search engine optimization

Showing blogs: 1–6 of 6

3 Mistakes to Avoid When Hiring Digital Strategists

Dec 20 2011

Hiring talent for digital strategy and search engine optimization/management is tough. Not only has the demand for professionals that have these skills skyrocketed far beyond supply, but the relative newness of the industry poses many unique challenges when it comes to recruiting.  First, unlike other professions, there are few if any recognized university degrees specializing in this field. So hiring managers can't gauge potential candidates by the level of their education or institution they may have attended, something they rely heavily on for other job types.

Continue Reading

The SEO Impact of the Long Tailed Keyword

Dec 9 2010

Search Engine Optimization (SEO) is an integral part of any online marketing strategy. A study by Jupiter Research shows that “Across the 4 search engines – Google, Yahoo!, [Bing] and AOL – 60.5% clicked on the natural (or “organic” or “algorithmic”) search result, while 39.5% clicked on a paid search advertisement.” Further, the study showed that two-thirds of users click on the first page of the results.

First page rankings are prime real estate, so for those trying to bring in more organic traffic to their website, the most important thing to do to get started is to:

Choose specific keywords that relate to your target audience.

Continue Reading

Real Time Search and Thoughts on the Marketing Impact

Jan 28 2010

Google recently announced the integration of real time data into their web search results page.  Real time data includes Twitter feeds, news updates, blog posts, even craigslist ads displayed up to the minute with the traditional search results.  Google has also reportedly partnered with Facebook and MySpace to incorporate other forms of real time data such as status updates into their search results.  How these changes will impact the marketing landscape will be an interesting question in the near future.

Continue Reading

It's All in the Delivery

Jan 7 2010

It's Friday night. If your household is like mine, this occurrence is synonymous with pizza and a movie, typically enjoyed in the comfort of our own home. Combining our infatuation with this magical combination of dough, tomato sauce, cheese and you-name-it in conjunction with the visual stimulation of a good flick somehow makes everything right.

Not too long ago, our pursuit of this objective involved a well-defined, perfectly timed-out process: order the pizza by phone, drive to the video rental store, select a movie, pickup the pizza, and return home with the spoils. But we live in a time of great change, when we constantly have to adapt, altering our routines to maintain, or even improve, the overall experience and perceived benefit.

Continue Reading

Impact of Web Site Performance on Your Bottom Line - Four Essential Links

Jul 1 2009

The most recent O'Reilly Velocity conference included a number of presentations that proved beyond reasonable doubt that web site performance can have a direct impact on a company's bottom line. Steve Souders, conference co-chair, identified some of the best presentations in his most recent post. Open the links below to watch the presentation videos (or slides):

Continue Reading

Web Analytics 101: The Power of the Click

Feb 20 2009

Consumers are turning to the internet more and more to browse, research, and purchase goods and services.  Setting up your website to capture consumer click data is a necessity in today's online marketplace.  The data consumers leave behind is ideal for measuring and shaping your marketing initiatives while gaining additional insight into the consumer.  Here are a few simple topics to help illustrate the power of the click.

Continue Reading