Blog: search engine marketing

Showing blogs: 1–4 of 4

Real Time Search and Thoughts on the Marketing Impact

Jan 28 2010

Google recently announced the integration of real time data into their web search results page.  Real time data includes Twitter feeds, news updates, blog posts, even craigslist ads displayed up to the minute with the traditional search results.  Google has also reportedly partnered with Facebook and MySpace to incorporate other forms of real time data such as status updates into their search results.  How these changes will impact the marketing landscape will be an interesting question in the near future.

Continue Reading

Interactive Marketing Spend

Sep 10 2009

Forrester recently released the five year forecast for the interactive marketing spend. The interesting trends from the report reflect the changing investment in interactive marketing.

Continue Reading

Impact of Web Site Performance on Your Bottom Line - Four Essential Links

Jul 1 2009

The most recent O'Reilly Velocity conference included a number of presentations that proved beyond reasonable doubt that web site performance can have a direct impact on a company's bottom line. Steve Souders, conference co-chair, identified some of the best presentations in his most recent post. Open the links below to watch the presentation videos (or slides):

Continue Reading

Shift from Display to Email and Search Marketing

Feb 25 2009

The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo, the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times is seeing even steeper declines.

 

There is just way too much advertising inventory out there, and Websites are actually trying to show fewer ads per page to reduce ad clutter and keep advertising rates from cratering.

 

Continue Reading