Blog: retail
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Controversial Book on Amazon Sparks Intense Consumer Debate
11/11/10Continue ReadingToday is Veteran's Day, a day when we take a collective moment to remember, celebrate, and commemorate the brave soldiers who fight in our stead to protect the freedoms that come with being an American. Ironically, today also happened to include an intense consumer debate as to what those freedoms actually mean. Amazon.com, the largest online-only retailer in the entire world, featured a book on its website today with a "Very Controversial Title." The book was written by Phillip R. Greaves II, and it gained a lot of, um, attention once it was introduced.
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Does Customer Value Really Matter?
7/6/09Continue ReadingUpon my arrival home from a recent business trip, I was greeted with three different catalogs from the same well-known outdoor clothing and apparel company. While each catalog focused on a slightly different area of interest what really got me thinking was simply the volume of catalogs I received in this instance coupled with the fact that I receive catalogs from this same retailer every two or three weeks year-round. My first thought involved the production and mailing costs this retailer must be incurring in sending me catalogs as frequently as they do.
