Blog: response rate
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Business Impact of Data Validation - Volume or Economic Value
8/30/10Continue ReadingOn a recent project, I was involved with running data validation tests to ensure that each constituent in the marketing database is accurate. The tests were designed to validate that each record has correct contact information, relationships to dependents, products, etc. In that effort, we took a holistic approach to testing the data; we validated information in the database, validated the output of campaigns, mail file quality checks, etc.
