Blog: response attribution
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A Recent Campaign Response Attribution Success Story
Jun 23 2009
Recently I had the opportunity to work with one of our clients on a campaign response attribution project. The client is a hosted solution customer using a popular campaign planning and execution tool with a focus on direct mail catalog distribution across North America. A savvy campaign management team builds complex campaigns with intricate segments at both the business and contact level. Campaign responses arrive in the database in the form of catalog orders generated by the direct mail campaign.
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