Blog: outbound marketing
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"Marketing" versus "Engagement"
7/1/10Continue ReadingOne of the things that struck me most at the recent Unica MIS conference was how far some of the participating organizations have gone to create a progressive and expansive approach to marketing. They have consciously and deliberately invested in strategies, analytics, processes and technology that move them away from broad-based outbound marketing to a more real-time and interactive mode of customer engagement. That contrast between “marketing” and “engagement” came across very clearly to me and I believe is something that all organizations should be thinking about.
