Blog: online retail

Showing blogs: 1–4 of 4

Cash May Not Be King Any Longer

Dec 16 2011

How comfortable are you with the idea of never having to handle cash to make a purchase?iphone reader Instead, you would be able to use a digital wallet to give money to others or pay for items when shopping. I would rather carry a mobile phone to make a payment than a pocket full of change, no doubt. But I would be rather anxious about my security and protection as a consumer. Whatever the case is with you, the digitized future of money is almost here, so you should be informed about the cashless initiatives that major players like Google and MasterCard will actively roll out in 2012. After all, if you are reading our blog, you are a trend setter, aren't you?

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6 Vital Holiday E-Commerce Tactics

Dec 12 2011

For many online retailers, the holiday season comprises a sizeable chunk of their annual sales. But in 2010, sales numbers proved just how much a strapped economy affects holiday shopping budgets. With this year's holiday season following another difficult year for Americans, value is ever-important to the customer. But even in tough times, retailers boast record sales by increasing marketing share. With the right e-commerce strategy, online retailers can guide the customer's purchase path, attracting holiday shoppers and maximizing their shopping cart values. Here are the top 6 e-commerce tactics for the holidays:  

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INTERNET FAIL - The Today Show's "Steals & Deals"

Nov 2 2010

This morning, the Today Show aired a shopping segment called "Steals and Deals" that allowed viewers to take advantage of amazing deals on some hot products (e.g., Talbots cashmere sweater for $24; normal retail price = $115).  As the most popular network morning show on the airwaves, the Today Show has a tremendous following with more than five million viewers tuning in weekly[1].  It's no surprise that thousands of people hit the MSNBC site and the retailers' links to purchase these heavily discounted items.

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It's All in the Delivery

Jan 7 2010

It's Friday night. If your household is like mine, this occurrence is synonymous with pizza and a movie, typically enjoyed in the comfort of our own home. Combining our infatuation with this magical combination of dough, tomato sauce, cheese and you-name-it in conjunction with the visual stimulation of a good flick somehow makes everything right.

Not too long ago, our pursuit of this objective involved a well-defined, perfectly timed-out process: order the pizza by phone, drive to the video rental store, select a movie, pickup the pizza, and return home with the spoils. But we live in a time of great change, when we constantly have to adapt, altering our routines to maintain, or even improve, the overall experience and perceived benefit.

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