Blog: online media business model
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What is Killing Newspapers? Online Media Business Model and Customer Intelligence
6/3/10Continue ReadingBy now we are all familiar with the online media business model. It’s all about hits – well sort of. First, we have to remember that media companies have two groups of customers:
- Those who consume their content.
- Those who purchase rights to advertise alongside their content.
When you purchase advertising in print newspapers, the rate card will often include demographics and circulation data. This provides the marketer with information about who their ads are targeting. This is far from perfect. The advertiser cannot select to target say, only affluent subscribers, or those looking to purchase a car.
