Blog: online analytics

Showing blogs: 1–18 of 18

Embracing Digital Customer Interaction

Nov 3 2011

With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the power of digital strategies and tactics.  Many are "digital capable", meaning that they have the ability to plan and execute isolated digital tactics.  However comparatively few have yet been able to fully integrate and leverage the power of digital customer interaction, that is, the ability to market, sell, fulfill, service and support customers via a mixture of offline and online methods.  At Quaero we have developed a six-dimensional framework for planning and executing an effective digital interaction strategy which combines all of the key elements you will need to make this critical shift:

Continue Reading

The Massive Shift to Online Advertising Spend: Who is best poised to tap into that revenue?

Mar 14 2011

Online ad spend is predicted to reach $100 Billion in 5 years, up from $61 Billion in 2010.  Who is best poised to tap into that incremental online advertising revenue, other than the advertisers?

Paid search aside, which is dominated by the behemoths (Google & Yahoo), it will be those firms who can store online data, analyze it quickly and make the insights actionable within all channels in order to make the advertising more relevant to the consumer. 

Continue Reading

Analytics: 2010 in review and 2011 predictions

Jan 11 2011

Now that we rang in the New Year, I thought we should take a look back on a few major 2010 analytic landmarks and then look ahead into 2011.

2010 in Review

Consolidation: Analytic consolidation continued to be highlighted by IBM's purchase of Unica, Netezza and Coremetrics.  Overkill especially given IBM's purchase of SPSS in 2009?  Maybe not given the heightened focus on online, big data and analytics.

Continue Reading

Positive Economic Signs from Cyber Monday

Dec 14 2010

I recently read two interesting news releases and one associated article that I wanted to discuss in today's blog. First, the Conference Board released its Consumer Confidence Index for November showing a rise to 54.1, the highest level in 5 months. Second, Coremetrics released a report showing that this year's Cyber Monday sales were up 19.4% over last year's levels. An additional point in Coremetric's report was that 4% of the online transactions taking place on Cyber Monday were conducted via a smartphone or other mobile device. These two news releases point to a general belief amongst consumers that the economy is showing signs of recovery. The Consumer Confidence Index provides a strong indication of this belief while the increase in Cyber Monday spending is a reflection of this higher level of consumer confidence. From a macroeconomic perspective these are positive signs and hopefully we will see these extend into 2011. From an analytic perspective it is exciting to see the growth of online sales and even more exciting to see that mobile devices are making up a growing percentage of this activity. Given Quaero's expertise in online and mobile analytics this news makes 2011 prospects look strong. 

Continue Reading

Online Analytics in Action: Footprints in the Dark

Nov 17 2010

"When I can't see clearly, I know you're still there.

When darkness swarms around me, I know you're still there."

When it comes to online footprints we are starting to see the light and it's old technology that is slowly illuminating those footprints and tying the steps together effectively so analytic consultants like myself may convert that data into actionable insights.

Continue Reading

Large Analytic Data Environments: What are your options?

Apr 15 2010

In a recently published article Online Analytics in Action I provided options for building and maintaining large online environments that allows you to analyze the date efficiently, and make the results actionable within all channels. The options presented may be extended to any large analytic data environment, and not just one that incorporates online data.

Continue Reading

Testing, Testing, Testing

Jan 4 2010

In this tough economic climate, all companies are trying to improve their overall bottom lines. How can online and digital marketing help with this? In a recent study from summer 2009, most companies stated that the No. 1 conversion relevant to them was sales, with sign-ups and registrations a close second. What are the key tactics to improve overall conversion on site?

Continue Reading

Web Analytics for Financial Services

Dec 3 2009

In a previous blog, I had discussed how financial services companies should use web analytics tools. In the past few weeks, I've had discussions with a couple of our financial services clients and found that while many are trying to use Web analytics to address business challenges, they are struggling with some challenging technical implementation issues.  This blog will focus more on the technical side of web analytics implementation and offer up some key best practices.

Continue Reading

Beware of Click Analytics

Nov 23 2009

I was reading the recent research from Center for Media Research and it was interesting to note that 8% of Internet Users account for 85% of all Clicks. The results indicate that the number of people who click on display ads in a month has fallen from 32% of Internet users in July 2007 to only 16% in March 2009, with an even smaller core of people (representing 8% of the Internet user base) accounting for 85% of all clicks.

Continue Reading

Thoughts: Adobe's acquistion of Omniture

Sep 18 2009

In the past few years, we've seen marketing technologies market grow and shift to comprise these four major application areas:

  • Web content management
  • Online Analytics/Digital Marketing
  • Enterprise Marketing Management
  • Customer Relationship Management

The recent acquisition of Omniture by Adobe looks to be the first step toward industry consolidation of Web content management and online analytics.

Continue Reading

Trigger Happy

Aug 12 2009

I was surfing the web the other day looking for some deals and entered into a sweepstakes, just for kicks. In the process, I inadvertently signed up for some educational deals and also provided them with my number (read the fine print, boy) . Within ten minutes (if that) of clicking the submit button, I received a call from a call center asking if I wanted any brochures or advice regarding higher education. I was amazed at the quick turnaround time from entering the information on the website, updating the database to triggering an event at the call center.

Continue Reading

Remember to define your Web analytic strategy

Mar 23 2009

Capturing and using web analytics is increasingly becoming a fundamental business tool for IT, Marketing, Sales and Finance.  However, without a clear web analytic strategy, you can easily get lost in the details and not realize the true value.

Below are five starter ideas to help build a plan for success.

Continue Reading

Buzz from Omniture Summit: Challenges in Online Marketing

Mar 11 2009

Two weeks ago I attended the annual Omniture conference in Salt Lake City. I was impressed by the number of attendees and had the opportunity to talk to many of them about the challenges that they are facing. I heard that they were struggling with how to leverage web analytics data for more actionable analytics and be able to measure the targeting and segmentation.

Continue Reading

You only need one thing to succeed online

Mar 11 2009

Online marketing trends come and go, but none take permanent root without a supporting data strategy.  That's right, a data strategy.  It really is that simple.  No behavioral targeting tool, ad serving platform, or marketing automation solution is worth much without it.  They are blunt instruments without an underlying analytics engine to chart the course.  And I don't mean the 12TB of data streaming directly out of your web analytics tool into some poor analyst's lap, but a true understanding of how to distill and parse that data into something meaningful and, wait for it ... actionable.

Continue Reading

Shift from Display to Email and Search Marketing

Feb 25 2009

The online advertising business is in for a rough patch, especially for display advertising. The signs are everywhere. Yahoo, the biggest publisher of display ads on the Web, reported a 2 percent decline in display ad revenues in the fourth quarter, and the New York Times is seeing even steeper declines.

 

There is just way too much advertising inventory out there, and Websites are actually trying to show fewer ads per page to reduce ad clutter and keep advertising rates from cratering.

 

Continue Reading

Web Analytics 101: The Power of the Click

Feb 20 2009

Consumers are turning to the internet more and more to browse, research, and purchase goods and services.  Setting up your website to capture consumer click data is a necessity in today's online marketplace.  The data consumers leave behind is ideal for measuring and shaping your marketing initiatives while gaining additional insight into the consumer.  Here are a few simple topics to help illustrate the power of the click.

Continue Reading

Use your space more wisely

Feb 5 2009

In this economic environment, we're all struggling to get more out of our current investments. My husband and I live in Marin County, CA where double-digit real estate value growth is the norm. While the rest of the country is staring down drastically declining home values and possible foreclosures, our community has dropped from an average single-family home price of $1.3M to a meager $1.1M in the last year and is facing mere single-digit growth projections in the next fiscal. Let's just say that Marin County is as good as any place to live out the uncertain times that lie ahead. So while a few short-sighted neighbors post "for sale" signs, we are investing in finishing out our attic and laundry room to get the most out of our existing space, knowing this will pay immediate and future dividends.

Continue Reading

Online Analytics in Action: Netflix - what were they thinking?

Jan 15 2009

In October 2006, Netflix announced that they will pay anyone $1Million if they can improve the accuracy of their customers' suggested interest rankings (http://www.netflixprize.com/). Why? Netflix realized that if they could improve their accuracy by 10% it would be worth well over $1Million annually to the company through improving communication relevance through well targeted online movie suggestions.

Continue Reading