Blog: metrics

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Fewer metrics, greater result

Feb 18 2010

Most marketers typically have mountains of data at their fingertips but often struggle to translate the stream of reports in their in-box to actionable outcomes for their business.  These reports often reflect the competing interests of internal stakeholders.  That's why when overhauling your measurement system we think it's critical to start by focusing the organization on one critical business metric.... one that marketing, sales, finance, and customer service can rally around.  This might be a customer value or share of wallet metric, something each member of the organization feels it can move the needle on. Your entire framework should cascade from this clear corporate priority.

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