Blog: marketing technology

Showing blogs: 1–2 of 2

Agile Marketing – Constant Evolution

Sep 21 2010

In a previous blog on agile marketing I discussed how marketing could learn from software development and become more agile. With online and digital channels becoming more prolific, there are numerous opportunities for marketers to put this into practice. A successful marketing program uses extensive experimental design and testing. Using the agile methodology, marketers can constantly test, learn and improve. This is becoming increasingly important as marketers strive to remain relevant and embrace Agile Marketing - an approach encouraging rapid response to align customer and prospect needs and maximize return on marketing dollars spent.

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Is technology the gating factor for marketing?

Jan 14 2010

Last month, I was on a keynote panel at the National Center for Database Marketing (NCDM).  The topic of the panel was "Evolving from Database Marketing to Customer Intelligence" and the discussion largely centered around the evolution of marketing into a bi-directional communication mechanism with customers across multiple channels and the challenges that brings.  An audience member asked the question, "Is technology the gating factor that prevents or slows marketers from embracing these changes?"   The panel differed on their responses.   Some felt, yes, technology was indeed an impediment to doing this well.     I and at least one other panelist disagreed.   

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