Blog: marketing roadmap

Showing blogs: 1–1 of 1

Marketing Roadmaps: Prioitizing Your Marketing Investment

Oct 20 2009

Miss last week's Webinar on Making the Right Marketing Investments?  Never fear, the Webinar replay is live!Webinar Replay: Marketing Roadmap

During the event, Marketing Operations expert Niall Budds introduced the marketing roadmap as an essential tool for helping companies make the business case and build a plan for sustainable marketing improvement.  

This was not a theoretical discussion, but instead a practical guide to help marketers:

  • Understand the importance of a marketing roadmap
  • Identify the critical components and more importantly, how to get started
  • Talk about how to use the roadmap as an internal tool for building the business case
  • Learn from other companies that have parlayed roadmaps into marketing ROI

Click here to view the replay.  If you like what you see, send me an email and I'll send you a white paper on the topic (avail on October 28th). 

 

Continue Reading