Blog: marketing metrics
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Are Facebook "Likes" a Good Metric? Or a Metric at All?
10/7/11Continue Reading
Social media has become a line item on virtually every agenda for marketing strategy meetings. There's no denying that. But the questions reverberating from CMO's and senior executive come down to ROI-a concern that is particularly bristly during tight economic times, as marketing budgets have in many cases been slashed the hardest. Yet, despite the fact that the ROI questions remain largely unanswered, many marketing departments have conceded to the indisputable impact of social media in consumer lives-and are shifting a larger chunk of their budgets toward social media, whether they can neatly analyze the return or not. -
Reporting from Forrester's Marketing Forum
5/27/11Continue ReadingQuaero recently sponsored Forrester's Marketing Forum 2011. (And if any of you were able to attend our reception or visit our booth, you'll agree that the event was a particularly sweet success; Quaero treated attendees to more than 2,000 pieces of gourmet chocolate!)
As always, the Forum provided marketers with a great deal of food for thought. This year’s theme was Innovating for the Next Digital Decade. Forrester warned that rapid innovation is creating radical shifts in the methods and media that people use to engage with your company, brand, and products, and promised to demonstrate how emerging tools can combine the targeting, customization, and measurement of online platforms with the rich, emotional brand experiences often associated with traditional ‘offline’ media.
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Does Marketing Measurement Really Matter?
4/1/10Continue ReadingI attended a webinar presented by Professor Paul Farris of The Darden School of Business at the University of Virginia. He was promoting his updated version of his book on Marketing Metrics which was recently released.
He had done a survey of the folks that were registered for the webinar and the results were interesting.
