Blog: marketing innovation
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The Customer Engagement Agency: CEA Video Series
5/13/11Continue ReadingIn this video, Naras Eechambadi, SVP and GM of Quaero, discusses the concept of the Customer Engagement Agency. What is Customer Engagement all about and what is the impact it can have on your business? Specifically, Naras focuses on the rapidly evolving world of marketing innovation and how it has changed the way that we are able to conduct business. The multi-channel environment, the shift in balance between companies and customers - the challenges are very complex.
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Marketing and Innovation: A Tale of Two Companies
5/13/10Continue ReadingWhen most people talk about innovation, they are often referring to the development of new or improved products, a la the iPad. However, innovation with regard to processes and entirely new business models are often much more impactful. Famous examples of this are the lean manufacturing techniques pioneered by Japanese companies, the supply chain revolutions led by Dell and Wal-Mart, offshore support and development driven by Indian oursourcing companies such as Infosys and online retail shopping experiences from Amazon, e-Bay and myriad smaller online retailers. Innovation in marketing can likewise help to transform businesses.
