Blog: marketing evolution

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Is technology the gating factor for marketing?

Jan 14 2010

Last month, I was on a keynote panel at the National Center for Database Marketing (NCDM).  The topic of the panel was "Evolving from Database Marketing to Customer Intelligence" and the discussion largely centered around the evolution of marketing into a bi-directional communication mechanism with customers across multiple channels and the challenges that brings.  An audience member asked the question, "Is technology the gating factor that prevents or slows marketers from embracing these changes?"   The panel differed on their responses.   Some felt, yes, technology was indeed an impediment to doing this well.     I and at least one other panelist disagreed.   

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