Blog: marketing ecosystem

Marketing for 2011: Five Critical Considerations for Success

12/27/10
As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. What should we pay attention to in 2011? And what should give us pause? Here’s my top five list.
1. The iPad. Yes, it was THE technology gadget of the year. Here at Quaero, we developed a Web-based iPad application that enables us to effectively interact with clients and potential clients by gearing the conversation towards their interests and not simply what we choose to tell them. It gives us an interactive way of approaching the conversation and engaging with customers on their terms. Without a doubt, the iPad and iPad applications are here to stay and we have only just begun to tap the power of this resource.
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Customer Engagement Agency - the Video

7/22/10

There has been a lot of buzz about customer engagement agencies (CEAs) and the role they'll play helping companies address marketing challenges. But what is a customer engagement agency and what capabilities does a firm need to have to call itself one? We've put together this short flash video to share our thoughts on the topic.

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