Blog: marketing campaign results

Agile Marketing – Constant Evolution

9/21/10

In a previous blog on agile marketing I discussed how marketing could learn from software development and become more agile. With online and digital channels becoming more prolific, there are numerous opportunities for marketers to put this into practice. A successful marketing program uses extensive experimental design and testing. Using the agile methodology, marketers can constantly test, learn and improve. This is becoming increasingly important as marketers strive to remain relevant and embrace Agile Marketing - an approach encouraging rapid response to align customer and prospect needs and maximize return on marketing dollars spent.

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Control Yourself! Experimental Design for Marketing

8/20/10

First let me apologize for the sensational title of this posting. I am fully aware that this title does nothing to move us as a culture away from the hyper-emotionalism that has driven marketing for quite some time now. Then again, since marketing does strive to captivate the heart as well as the mind, I feel somewhat justified. I'll get right to the point. There are two reasons why this blog is worth your time:

1) You are a CFO with a company meeting rapidly approaching and you are wondering if all the dollars you are throwing at the Marketing department are yielding any fruit, or...

2) You are on the other side of the equation and you are a Marketing Director having to bear the burden of obtaining the elusive ROI measurement for the CFO.

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