Blog: marketing campaign development
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A Time To Think About Marketing Campaign Quality
5/27/10Continue ReadingOver the first few months of this year a lot of attention has been paid to quality-- the auto industry is a perfect example of this top-of mind awareness. This led me to reflect on the steps one of our clients is taking in the arena of campaign quality. We've recently helped them insert a quality assurance process into their campaign management operation. The early results are looking good. Here's a bit of background on the evolution of quality control in campaign management.
