Blog: marketing automation
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Exploring Affinium Campaign Interact 7.5 Concepts - Part 1
Oct 13 2009
Part1: Goodbye multiple copies of flowcharts!
For my next few entries, I plan to take a high level approach to discussing and comparing the new features of Affinium Campaign Interact 7.5 and how they improve upon some of the pain points of previous releases. Along the way, I intend to bring some insight into the migration process highlighting any "gotchas" for anyone familiar with the 6.x platform and thinking about making the leap to the next major release.
Three short links about the future of campaign management
Mar 15 2009
- What Will Campaign Management Be Like In 2020? (Elana Anderson) -- Elana speculates about future developments in campaign management. Key trends mentioned include:
- Improvements in response attribution
- Support of new channels, e.g. SMS
- Open campaign management, i.e. CM software that integrates easily with all other types of systems in the enterprise
- Campaign management services moving to the cloud
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