Blog: lead nurturing
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Four Steps to Successful Lead Scoring
2/3/11Continue ReadingHow do you know which lead is qualified? First, you have to make sure the leads fit your profile and second, they should have a high propensity to buy. The following is a step by step approach to lead scoring.
Step 1: Get Sales Insight on Scoring Criteria
The interactions the sales force has with your customers will enable key insight into identifying information and behavior to indicate sales-readiness. Integrating the feedback loop to the scoring model can also build support for the results and drive in-process refinement.
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Marketing for 2011: Five Critical Considerations for Success
12/27/10Continue ReadingAs we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our marketing was and which marketing trends will serve us well next year. What should we pay attention to in 2011? And what should give us pause? Here’s my top five list.
- The iPad. Yes, it was THE technology gadget of the year. Here at Quaero, we developed a Web-based iPad application that enables us to effectively interact with clients and potential clients by gearing the conversation towards their interests and not simply what we choose to tell them. It gives us an interactive way of approaching the conversation and engaging with customers on their terms. Without a doubt, the iPad and iPad applications are here to stay and we have only just begun to tap the power of this resource.
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Email best practices for B2B lead management
6/7/10Continue ReadingA big component of lead management strategy in B2B marketing is the process of building relationships with your prospects and engaging a prospect with meaningful dialogue that moves them through the sales funnel until they are ready to become a customer.
