Blog: lead generation
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2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
6/24/11Continue Reading
Last week, I had the benefit of attending the MarketingProfs B2B Forum here in Boston. In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. As I spend time looking through my notes and action items, there are a few key themes that I am taking away. I am going to focus on 2 of these high level themes here and will follow up with some more tactical pieces in the coming weeks.Engage based upon behavior, not just demographic and firmographic information. In her presentation, "Tapping Into Human Behavior to Increase Open, Read and Response Rates," Nancy Harhut pointed out some things that we tend to forget: people respect authority, they are naturally curious, they like to touch things and they like certain words. They also make decisions based upon rational and emotional decisions.
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Web Analytics 101: The Power of the Click
2/20/09Continue ReadingConsumers are turning to the internet more and more to browse, research, and purchase goods and services. Setting up your website to capture consumer click data is a necessity in today's online marketplace. The data consumers leave behind is ideal for measuring and shaping your marketing initiatives while gaining additional insight into the consumer. Here are a few simple topics to help illustrate the power of the click.
