Blog: interactive messaging

Showing blogs: 1–2 of 2

Exploring Affinium Campaign Interact 7.5 Concepts - Part 1

Oct 13 2009

Part1: Goodbye multiple copies of flowcharts!

For my next few entries, I plan to take a high level approach to discussing and comparing the new features of Affinium Campaign Interact 7.5 and how they improve upon some of the pain points of previous releases. Along the way, I intend to bring some insight into the migration process highlighting any "gotchas" for anyone familiar with the 6.x platform and thinking about making the leap to the next major release.

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Optimizing Customer Opt-Ins; Preparing for Customer Interaction via SMS/Text Messaging

Jul 8 2009

SMS/text messaging is no longer a communication channel reserved for teenage gossip and abbreviated conversations. Text messaging is proving to be an extremely valuable marketing channel and helping an increasing number of companies turn customer interactions into revenue generating transactions.

As companies attempt to augment their current customer communication strategies to fully leverage the hottest customer communication channel available, they're quickly recognizing there's a good deal of preparation that needs to take place prior to sending out the first message.

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