Blog: healthcare
Showing blogs: 1–2 of 2
Healthcare Goes Digital
Mar 19 2010
The healthcare industry made up less than 1% of the total online ad market in 2008. But as patient populations migrate to this information rich channel, that outlook is quickly changing. Healthcare is now projected to be one of the highest growth industries in interactive over the next 3-4 years, alongside CPG, Media & Entertianment and Automotive.
Sustaining Customers via Text Messaging
Aug 3 2009
I'm being asked more and more from clients in the healthcare and pharmaceutical space about text messaging (SMS) and how it can be used to increase customer retention and loyalty. Some in healthcare might think this is new idea, but many in this space have been using SMS as a communication channel for several years - not only to help drive retention and loyalty, but more importantly, patient adherence and compliance.
A medical device company I'm currently working with is interested in integrating SMS into their marketing database solution to provide customers another means to receive information. In addition, this channel is being teed up to provide something back to the customer - reminder messages.
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