Blog: experimental design in marketing

Control Yourself! Experimental Design for Marketing

8/20/10

First let me apologize for the sensational title of this posting. I am fully aware that this title does nothing to move us as a culture away from the hyper-emotionalism that has driven marketing for quite some time now. Then again, since marketing does strive to captivate the heart as well as the mind, I feel somewhat justified. I'll get right to the point. There are two reasons why this blog is worth your time:

1) You are a CFO with a company meeting rapidly approaching and you are wondering if all the dollars you are throwing at the Marketing department are yielding any fruit, or...

2) You are on the other side of the equation and you are a Marketing Director having to bear the burden of obtaining the elusive ROI measurement for the CFO.

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