Blog: evaluating marketing performance
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Evaluating Marketing Performance: The Importance of 'No'
6/1/10Continue ReadingI recently worked with the marketing team in a large global organization. They engaged us to help them to become (in their words) more “efficient”. Their hypothesis was that both the efficiency problem and its solution lay somewhere at the intersection between their processes and their marketing systems. However we quickly discovered that people had very different definitions of “efficiency.”
